FLORASTOR
Florastor is a probiotic that works like no others on the market, touting a unique dual action strain. The extensive line was refreshed and reorganized with clear sub-brand staging areas containing visual cues to duality, overlapping benefits, and proven actives.
Designed at
Goldstein Group Branding
Florastor is a probiotic that works like no others on the market, touting a unique dual action strain. The extensive line was refreshed and reorganized with clear sub-brand staging areas containing visual cues to duality, overlapping benefits, and proven actives.
Designed at
Goldstein Group Branding
CARMEX
Brand restage for Carmex Cold Sore Treatment, an analgesic cream that over years had lost sight of its core claims. The creation of a 3-in-1 visual system was key to quickly communicate how the treatment soothes, heals, and protects. The strong shield shape instantly reinforces two sought-after benefits: protection and defense.
Designed at Goldstein Group Branding
HILLS BROS
Hills Bros is an iconic heritage coffee brand with roots in San Francisco. A restage was born out of its century-old brand archives, which were mined for iconic assets that had been lost along the way—discovering that its Bay Area origins were a sound emotional touchpoint.
Designed & Illustrated at Goldstein Group Branding
DEFEND-EEZE
A new offering within the Cold-EEZE brand, a cold & flu category staple. The goals of designing Defend-EEZE were to differentiate its daily model and relate to its bestselling parent brand, all while commanding a higher price point with premium ingredients and flavors.
Designed at Goldstein Group Branding
PROCURE
Inspired by their mantra “the wonders of nature and the wisdom of science,” PROcure’s updated branding communicates both its natural position and its scientific efficacy. As a result, the brand’s equities and communication were elevated and its targeted ingredients were highlighted through ownable symbols.
Designed at Goldstein Group Branding
