https://claudiaarisso.com Claudia Arisso | Brand Design Fri, 10 Nov 2023 19:26:39 +0000 https://claudiaarisso.com en https://claudiaarisso.com/Florastor Fri, 08 Sep 2023 19:38:20 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/Florastor FLORASTOR Florastor is a probiotic that works like no others on the market, touting a unique dual action strain. The extensive line was refreshed and reorganized with clear sub-brand staging areas containing visual cues to duality, overlapping benefits, and proven actives.Designed at Goldstein Group Branding <img width="8335" height="4692" width_o="8335" height_o="4692" data-src="https://freight.cargo.site/t/original/i/c63b0f8a3c0fbac9bf6158ce1f4c28e187e1ad984835fa00692b963e38c6b532/cargo-FLORASTOR.png" data-mid="190200931" border="0" src="https://freight.cargo.site/w/1000/i/c63b0f8a3c0fbac9bf6158ce1f4c28e187e1ad984835fa00692b963e38c6b532/cargo-FLORASTOR.png" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6202aafc9bfd7279a78140ff4d4d0b58e81b0a8b74f3e0f8d7f38053d22b70c8/cargo-Square_Florastor_Icons.jpg" data-mid="190685517" border="0" src="https://freight.cargo.site/w/1000/i/6202aafc9bfd7279a78140ff4d4d0b58e81b0a8b74f3e0f8d7f38053d22b70c8/cargo-Square_Florastor_Icons.jpg" /> <img width="3751" height="3751" width_o="3751" height_o="3751" data-src="https://freight.cargo.site/t/original/i/5d7979618aed234fb566ddf44f2e1d96944244793c32210abe6755afe63d9a2d/04-FLORASTOR-10.jpg" data-mid="190687259" border="0" src="https://freight.cargo.site/w/1000/i/5d7979618aed234fb566ddf44f2e1d96944244793c32210abe6755afe63d9a2d/04-FLORASTOR-10.jpg" /> <img width="4167" height="2347" width_o="4167" height_o="2347" data-src="https://freight.cargo.site/t/original/i/dfa4aa550e665650c42fe7e03bd88569a57a559abc2a552c9fea6d1409519481/04-FLORASTOR-08.jpg" data-mid="190687256" border="0" src="https://freight.cargo.site/w/1000/i/dfa4aa550e665650c42fe7e03bd88569a57a559abc2a552c9fea6d1409519481/04-FLORASTOR-08.jpg" /> <img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/83261f56047463f78207c83f400a6119a1ebfcee267bcea3d175d9d85bc1e160/04-FLORASTOR-09.jpg" data-mid="190687258" border="0" src="https://freight.cargo.site/w/1000/i/83261f56047463f78207c83f400a6119a1ebfcee267bcea3d175d9d85bc1e160/04-FLORASTOR-09.jpg" /> https://claudiaarisso.com/Carmex Sun, 30 Jul 2023 02:10:55 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/Carmex CARMEX Brand restage for Carmex Cold Sore Treatment, an analgesic cream that over years had lost sight of its core claims. The creation of a 3-in-1 visual system was key to quickly communicate how the treatment soothes, heals, and protects. The strong shield shape instantly reinforces two sought-after benefits: protection and defense.Designed at Goldstein Group Branding <img width="8334" height="4689" width_o="8334" height_o="4689" data-src="https://freight.cargo.site/t/original/i/be04cd30613f44d419bfb0a58b2c03bc7ae3b54496be3be8c495239754104653/cargo_carmex_header-01.png" data-mid="187793935" border="0" src="https://freight.cargo.site/w/1000/i/be04cd30613f44d419bfb0a58b2c03bc7ae3b54496be3be8c495239754104653/cargo_carmex_header-01.png" /> <img width="8334" height="4688" width_o="8334" height_o="4688" data-src="https://freight.cargo.site/t/original/i/e606536c8e3e7a0b962ab60c1e8292d0509af6691d4ad64c4ed455840b02dedd/cargo_carmex_header-02.png" data-mid="187793946" border="0" src="https://freight.cargo.site/w/1000/i/e606536c8e3e7a0b962ab60c1e8292d0509af6691d4ad64c4ed455840b02dedd/cargo_carmex_header-02.png" /> <img width="8334" height="8334" width_o="8334" height_o="8334" data-src="https://freight.cargo.site/t/original/i/4e4d60175e5c1693618d67813f386f42a13a519e9b83f7bb0e67226cfbe3f7c0/cargo_carmex_square-05.png" data-mid="187794018" border="0" src="https://freight.cargo.site/w/1000/i/4e4d60175e5c1693618d67813f386f42a13a519e9b83f7bb0e67226cfbe3f7c0/cargo_carmex_square-05.png" /> <img width="8334" height="8334" width_o="8334" height_o="8334" data-src="https://freight.cargo.site/t/original/i/deb48c7d728aba8f56d5e3dd1721d9c846a0cbdc0df77c7e55f8b99c2eb36828/cargo_carmex_square-06.png" data-mid="187794019" border="0" src="https://freight.cargo.site/w/1000/i/deb48c7d728aba8f56d5e3dd1721d9c846a0cbdc0df77c7e55f8b99c2eb36828/cargo_carmex_square-06.png" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/da592be60f0b5f224da4e666226de5d974edc282dca2d01104142fed8dcaa835/CARMEX-Mech-Diffusion.gif" data-mid="187793812" border="0" src="https://freight.cargo.site/w/1000/i/da592be60f0b5f224da4e666226de5d974edc282dca2d01104142fed8dcaa835/CARMEX-Mech-Diffusion.gif" /> https://claudiaarisso.com/Hills-Bros Sun, 13 Aug 2023 00:34:19 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/Hills-Bros HILLS BROS Hills Bros is an iconic heritage coffee brand with roots in San Francisco. A restage was born out of its century-old brand archives, which were mined for iconic assets that had been lost along the way—discovering that its Bay Area origins were a sound emotional touchpoint.Designed &amp; Illustrated at Goldstein Group Branding <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/44df564932081d692d8a935995ce14c145869a42c7060adf04d53d0562c84f61/HILLS-BROS-Website-2022---COLORBLOCK.png" data-mid="187794159" border="0" src="https://freight.cargo.site/w/1000/i/44df564932081d692d8a935995ce14c145869a42c7060adf04d53d0562c84f61/HILLS-BROS-Website-2022---COLORBLOCK.png" /> <img width="4167" height="2346" width_o="4167" height_o="2346" data-src="https://freight.cargo.site/t/original/i/a477be90fe7f8f1df66fecc91612a06c7a696535639ebbf344bbb18224ca2d9f/cargo-HILLS-BROS-Website-2022-cmyk-150.jpg" data-mid="189536166" border="0" src="https://freight.cargo.site/w/1000/i/a477be90fe7f8f1df66fecc91612a06c7a696535639ebbf344bbb18224ca2d9f/cargo-HILLS-BROS-Website-2022-cmyk-150.jpg" /> <img width="8335" height="4693" width_o="8335" height_o="4693" data-src="https://freight.cargo.site/t/original/i/89f90a0ee1256bdd6c2f286a126dd8067e2c8146d3948dd34faca0dab7cbe2f1/HILLS-BROS-Website-2022---ILLOS-03.png" data-mid="189536535" border="0" src="https://freight.cargo.site/w/1000/i/89f90a0ee1256bdd6c2f286a126dd8067e2c8146d3948dd34faca0dab7cbe2f1/HILLS-BROS-Website-2022---ILLOS-03.png" /> <img width="8335" height="4693" width_o="8335" height_o="4693" data-src="https://freight.cargo.site/t/original/i/6131bc2aa57178f4b5674eb6e69667eed76109d8322522a00c175a13ff7a389a/HILLS-BROS-Website-2022---ILLOS-06.png" data-mid="189536537" border="0" src="https://freight.cargo.site/w/1000/i/6131bc2aa57178f4b5674eb6e69667eed76109d8322522a00c175a13ff7a389a/HILLS-BROS-Website-2022---ILLOS-06.png" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/95b34aaef096a3257f8e0bbe1c1cb1be168321405fb0f62b0db042b79465a1be/HILLS-BROS-Archive-transp.png" data-mid="189534955" border="0" src="https://freight.cargo.site/w/1000/i/95b34aaef096a3257f8e0bbe1c1cb1be168321405fb0f62b0db042b79465a1be/HILLS-BROS-Archive-transp.png" /> https://claudiaarisso.com/DefendEEZE Tue, 05 Sep 2023 01:35:16 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/DefendEEZE DEFEND-EEZE A new offering within the Cold-EEZE brand, a cold &amp; flu category staple. The goals of designing Defend-EEZE were to differentiate its daily model and relate to its bestselling parent brand, all while commanding a higher price point with premium ingredients and flavors. Designed at Goldstein Group Branding <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/3970d2bbb5973f187bbf80aa243c146b1920dd2b3cbaf8661e0e499d5fdfa369/cargo-DefendEEZE-Diag.jpg" data-mid="189975842" border="0" src="https://freight.cargo.site/w/1000/i/3970d2bbb5973f187bbf80aa243c146b1920dd2b3cbaf8661e0e499d5fdfa369/cargo-DefendEEZE-Diag.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4e5ad5148fa8ac47c27c47b26073f257c5208e5a5feaced16cc5ee05a058a009/cargo-Square_DefendEEZE_eezey.jpg" data-mid="189978971" border="0" src="https://freight.cargo.site/w/1000/i/4e5ad5148fa8ac47c27c47b26073f257c5208e5a5feaced16cc5ee05a058a009/cargo-Square_DefendEEZE_eezey.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ecde388d6c1450f0701f378973f9fc2c257f005bf3b2a09f34300193499c9d83/cargo-Square_DefendEEZE_Elder.jpg" data-mid="189979806" border="0" src="https://freight.cargo.site/w/1000/i/ecde388d6c1450f0701f378973f9fc2c257f005bf3b2a09f34300193499c9d83/cargo-Square_DefendEEZE_Elder.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/961870312cd78555a02716621610cf6a54fbe2944b6844dedd1b8c8f8498293b/cargo-Square_DefendEEZE_Pom.jpg" data-mid="189979807" border="0" src="https://freight.cargo.site/w/1000/i/961870312cd78555a02716621610cf6a54fbe2944b6844dedd1b8c8f8498293b/cargo-Square_DefendEEZE_Pom.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b01ccfee08e8a5a11d3a80ded24e2ffb73cc7ba6356d5450781f257ff405200c/cargo-Square_DefendEEZE_Shield.jpg" data-mid="189978905" border="0" src="https://freight.cargo.site/w/1000/i/b01ccfee08e8a5a11d3a80ded24e2ffb73cc7ba6356d5450781f257ff405200c/cargo-Square_DefendEEZE_Shield.jpg" /> https://claudiaarisso.com/ProCure Fri, 10 Nov 2023 19:26:39 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/ProCure PROCURE Inspired by their mantra “the wonders of nature and the wisdom of science,” PROcure’s updated branding communicates both its natural position and its scientific efficacy. As a result, the brand’s equities and communication were elevated and its targeted ingredients were highlighted through ownable symbols.Designed at Goldstein Group Branding <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/68d7fdee05ec34ebe1ebd02905a307a56941cdd75c7ac0244c848eb28f02e8c1/PROCURE-Website-2022---KV-Main.png" data-mid="196504802" border="0" src="https://freight.cargo.site/w/1000/i/68d7fdee05ec34ebe1ebd02905a307a56941cdd75c7ac0244c848eb28f02e8c1/PROCURE-Website-2022---KV-Main.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/bcb4fc4ac04e9b9115256f9c2c6ab062188811f7f86ad195237cfec8597a86fd/PROCURE-Website-2022---KV-Swoops.png" data-mid="196504806" border="0" src="https://freight.cargo.site/w/1000/i/bcb4fc4ac04e9b9115256f9c2c6ab062188811f7f86ad195237cfec8597a86fd/PROCURE-Website-2022---KV-Swoops.png" /><img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/8ce0d09b76ea6ce3d74ee8359155b89d0b61ddabfdd71cb1231e759e31b168b8/PROCURE-Website-2022---KV-Lineup.png" data-mid="196504801" border="0" src="https://freight.cargo.site/w/1000/i/8ce0d09b76ea6ce3d74ee8359155b89d0b61ddabfdd71cb1231e759e31b168b8/PROCURE-Website-2022---KV-Lineup.png" /> https://claudiaarisso.com/Crystal Sun, 13 Aug 2023 01:47:45 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/Crystal CRYSTAL Crystal was one of the first natural deodorants on the market and held court for decades. In a suddenly competitive space, the brand needed to evolve to speak the new visual language of wellness. Through clean, pure scent profiles, a structure that celebrated its mineral crystal actives, and a multifaceted brand identity, Crystal cemented its status as a cult favorite.Designed at Goldstein Group Branding <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/1023f61e440c77ae52ab2d3241a81a5005e74316a485738c8d09ec0936892ce7/CRYSTAL-Work-Rotated.png" data-mid="187796154" border="0" src="https://freight.cargo.site/w/1000/i/1023f61e440c77ae52ab2d3241a81a5005e74316a485738c8d09ec0936892ce7/CRYSTAL-Work-Rotated.png" /><img width="8335" height="4708" width_o="8335" height_o="4708" data-src="https://freight.cargo.site/t/original/i/ced71b58eabe18c223c74377c5f395943dcdb43ad5395f4a801d2d656b37a447/CRYSTAL-Website-2022---Wraps-alt-04-04.png" data-mid="187796144" border="0" src="https://freight.cargo.site/w/1000/i/ced71b58eabe18c223c74377c5f395943dcdb43ad5395f4a801d2d656b37a447/CRYSTAL-Website-2022---Wraps-alt-04-04.png" /> https://claudiaarisso.com/Picos Sun, 30 Jul 2023 02:10:57 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/Picos PICOS With a commitment to sustaining farming communities across Latin America, Picos tortilla chips evolves the simple snack chip into something with naturally complex carbs and equally complex flavors.Personal Project <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/35cf36f94ae2b6c353aeb22fc02f2f429eb757d0633992f4ce0a2ed890672c14/PICOS-Logo.gif" data-mid="187795979" border="0" src="https://freight.cargo.site/w/1000/i/35cf36f94ae2b6c353aeb22fc02f2f429eb757d0633992f4ce0a2ed890672c14/PICOS-Logo.gif" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/f405be550bb8c4330618f35c1f8bfc76d9d1c6934bde0cc43ff2c412a2b131ff/PICOS-Website---main-image.jpg" data-mid="187795977" border="0" src="https://freight.cargo.site/w/1000/i/f405be550bb8c4330618f35c1f8bfc76d9d1c6934bde0cc43ff2c412a2b131ff/PICOS-Website---main-image.jpg" /> <img width="8335" height="4693" width_o="8335" height_o="4693" data-src="https://freight.cargo.site/t/original/i/04d25311fa376a5daa6989b5dcc1e440e2c18fb5e6e66fcc3fdcb8dea5317665/PICOS-Website-2023-pdp-04.png" data-mid="189536743" border="0" src="https://freight.cargo.site/w/1000/i/04d25311fa376a5daa6989b5dcc1e440e2c18fb5e6e66fcc3fdcb8dea5317665/PICOS-Website-2023-pdp-04.png" /> <img width="8335" height="4692" width_o="8335" height_o="4692" data-src="https://freight.cargo.site/t/original/i/0aaad2c0588734ce952ede5adc4aeb2ca1657d823d3aaf1debb41395f155be05/PICOS-Website-2023-pdp-05.png" data-mid="189536744" border="0" src="https://freight.cargo.site/w/1000/i/0aaad2c0588734ce952ede5adc4aeb2ca1657d823d3aaf1debb41395f155be05/PICOS-Website-2023-pdp-05.png" /> <img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/eaa3adec38845fa5b0eb0ff5a72fd9f9d84200a30110763d4dfb331aeed60ec6/PICOS-Website-2023-transp.png" data-mid="189536889" border="0" src="https://freight.cargo.site/w/1000/i/eaa3adec38845fa5b0eb0ff5a72fd9f9d84200a30110763d4dfb331aeed60ec6/PICOS-Website-2023-transp.png" /> https://claudiaarisso.com/Figment Sun, 30 Jul 2023 02:10:54 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/Figment FIGMENT Figment is a line of plant-based, non-toxic nail polishes &amp; nail treatments that give you everything needed to create an at-home manicure that captures the imagination, without any harsh chemicals.Personal Project <img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/337ad19ae0f6cbbcbadad60e2f1b862c6f46ddae4232b0b07ca38e563b855567/cargo-04-FIGMENT-Website-Final-01.jpg" data-mid="189538564" border="0" src="https://freight.cargo.site/w/1000/i/337ad19ae0f6cbbcbadad60e2f1b862c6f46ddae4232b0b07ca38e563b855567/cargo-04-FIGMENT-Website-Final-01.jpg" /><img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/e3c2ed3d4003af098f5a2b7b9e4eb9365f0b9772329b6c36fa74d63db6279154/04-FIGMENT-Website-Final-150-03.jpg" data-mid="188394767" border="0" src="https://freight.cargo.site/w/1000/i/e3c2ed3d4003af098f5a2b7b9e4eb9365f0b9772329b6c36fa74d63db6279154/04-FIGMENT-Website-Final-150-03.jpg" /><img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/a193bf8316d44c4a9f1fedc481fd7b7496a6d63ca4b35f30e134bed4a0d2f7aa/cargo-04-FIGMENT-Website-Final.jpg" data-mid="189538500" border="0" src="https://freight.cargo.site/w/1000/i/a193bf8316d44c4a9f1fedc481fd7b7496a6d63ca4b35f30e134bed4a0d2f7aa/cargo-04-FIGMENT-Website-Final.jpg" /><img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/80ae7a1043a05a7fbc4c495cd606416b32ab44813d12bfdbc700cc3d75eddd71/04-FIGMENT-Website-Final-150-05.jpg" data-mid="188394769" border="0" src="https://freight.cargo.site/w/1000/i/80ae7a1043a05a7fbc4c495cd606416b32ab44813d12bfdbc700cc3d75eddd71/04-FIGMENT-Website-Final-150-05.jpg" /><img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/e87d7c9bec3acd596e6e26cdbf583e6ce771f42040cb1bc400c674f3016addb9/04-FIGMENT-Website-Final-150-04.jpg" data-mid="188394768" border="0" src="https://freight.cargo.site/w/1000/i/e87d7c9bec3acd596e6e26cdbf583e6ce771f42040cb1bc400c674f3016addb9/04-FIGMENT-Website-Final-150-04.jpg" /> <img width="4168" height="2347" width_o="4168" height_o="2347" data-src="https://freight.cargo.site/t/original/i/0296a94d24915106287a783d48fe88425c87c24046b9ebf30b29c9c770542114/04-FIGMENT-Website-Final-150-06.jpg" data-mid="186509716" border="0" src="https://freight.cargo.site/w/1000/i/0296a94d24915106287a783d48fe88425c87c24046b9ebf30b29c9c770542114/04-FIGMENT-Website-Final-150-06.jpg" /> https://claudiaarisso.com/Homepage Sun, 30 Jul 2023 02:10:58 +0000 Claudia Arisso | Brand Design https://claudiaarisso.com/Homepage